Marvelous Girl Has Moved!

Coach blooms with Poppy collection

Posted on: June 30, 2009

Op Art Glam Tote $198

Op Art Glam Tote $198

Just because we’re in a recession doesn’t mean we have to look like it, right?  Well that’s Coach’s “new bag.”  The company has created a less expensive Poppy line to fit the times without cheapening it’s luxury image. 

According to Lew Frankfort, chief executive at Coach, the average price of the Poppy collection will be be $260, about 20 percent less than the usual. 

Main pieces from the new line were tested in nine Coach stores and 23 department stores this spring.  Two bags that did better than expected were the Groovy and the Glam (pictured). 

To check out the Poppy line, click here.

DEAL ALERT! If you’ve got a Facebook account you can become of a fan of Coach and get a free gift!  By entering your email address and registering online to their new Poppy fashion line, you will get a print out for a free set of pencils in a stylish little box. Take the print out to your favorite Coach store and enjoy your free gift!  But, supplies are limited, so you better act fast.

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