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Americans eat more turkey this Thanksgiving

Posted on: November 23, 2009

Americans can’t afford to dine out this Thanksgiving so they’re eating even more turkey at home than last year, according to industry research firm IBISWorld.

Of total 2009 Thanksgiving sales, 92.5 percent, or $27.64 billion, will be spent on food and drinks alone.  Turkey is the single biggest purchase, with 47.1 million birds expected to be consumed this holiday – up from last year’s level of 45.3 million birds.  

In fact, turkey consumption during Thanksgiving will account for nearly 19 percent of all turkeys produced in the U.S. during 2009!

“The recession has caused people to go back to family values as opposed to simply buying presents,” explained Toon van Beeck, senior analyst with IBISWorld.  “Consumers just don’t have the money to fork out on unnecessary gifts and luxuries such as traveling.  Instead they’ll cherish time spent with close family and friends.”

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