Marvelous Girl Has Moved!

Is “heavage” the new cleavage for men?

Posted on: December 10, 2009

Deep V-necks,  scoop-neck tops, and V-shaped blazers was one of the strongest menswear trends, during New York’s September Fashion Week. Celebrities such as Jude Law, Ed Westwick and HBO’s True Blood star, Mehcad Brooks have all sported their “Heavage” recently.  So what is this new men’s fashion phenomenon?

NY-based Menswear designer, Miguel Antoinne, included this trend in his Spring 2010  collection, sending models down the runway sporting the look. Miguel predicted this would be a huge fashion trend and this shape featured heavily in his collection.  Miguel explained to Marvelous Girl more about the trend:

MG:  WHAT exactly is heavage?
MA:  The male equivalent to cleavage. 

MG:  WHY such a big comeback?
MA:   The trend has been around for a few seasons now beginning with the now thank-goodness, extinct deep V-tshirt. 

MG:  WHO will be sporting this trend next season?
MA:  The sexy, the proud, the confident…these leading men of style will have taken the trend to the next phase of its cycle. 

MG:  HOW should men wear this look – blazers, v-neck, low scoop t-shirts?
MA:  It is a versatile look that men should have fun with.  There is the flexibility of dressing the look up or down while still baring the fur and feeling sexy. Fit really is going to be the most important relative to this look next season. The fit should be loosely draped as if effortless. The fitted, deep-V was always a NO. 

MG:  And How much hair should men dare to bare?
MA:  Men should bare as much of their man fur as their inhibition allows them to. Obviously more or less works with different outfits. Buzz works better with more dressy looks where as one might be able to pull off a bush with a t-shirt. 

The miguel Antoinne collection is a favorite among celebrities and has been worn by American Idol finalists, singer Trey Songz, Marlon Wayans and Alexander Skarsgard (True Blood). As a former menswear buyer, trendsetter and up-and-coming designer, Miguel Antoinne is the perfect gateway in to men’s fashion trends.


1 Response to "Is “heavage” the new cleavage for men?"

I am not a big fan of the “heavage.” That is one thing I don’t care to see–can you imagine sitting at dinner and the table next to you is full of heavage?? Not my idea of fun or excitement. Lets leave something to the imagination…or not.

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