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Queendom.com has just launched its latest creation, a personality profile based on the zodiac. Using their expertise in psychological testing, they attempt to uncover whether our astrological sign truly defines our personality. The Zodiac Personality Test is offered for free by clicking here.

For some, the prophetic value of astrology is worth just as much as the paper it’s written on or the cookie it’s wrapped in. However, there are certain distinct personality traits that form the basis of each of the zodiacs. Those born under the sign of Taurus are labeled as notoriously stubborn, Leos have their pride, and Cancers try to hide a softer side behind their tough outer shell.

For serious practitioners of astrology, there’s more to their science than vague predictions veiled behind equally ambiguous words. There is a strong mathematical basis, with complex formulas calculating the alignment and position of the planets, which is claimed to have an immense impact on the way we think, feel, and act.

Regardless of the side of the debate you are on, the fact is that the scientific method can be used to study the phenomenon.  Queendom took a practical standpoint in their new zodiac personality assessment. “By analyzing different sources, we identified the traits that are typically reported for each zodiac sign,” says Dr. Ilona Jerabek, the president of Queendom.com. “We then designed a test that assesses those clusters of traits, using the same rigorous methods as when we construct any other personality test.”

“Fluff or not, astrology is still an enigma that people want to learn more about,” according to Dr. Jerabek. “Who knows? Maybe we’ll uncover a strong correlation between people’s astrological personality and their actual character. Regardless of the study’s outcome, you can still get an interesting and enlightening personality profile.”

Queendom has a long history of developing informative and educational assessments, covering everything from intelligence to career aptitude. While test development is something they take very seriously from an ethical and scientific point of view, they still strive to maintain the entertainment value of their assessments and website, and their latest test is no exception.

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Photo by petr0

Photo by petr0

Despite the economic downturn and retail sales plummeting, this Father ’s Day it looks like dads are going from handyman to dandyman, as sales of pampering services and related products are expected to increase 35.7 percent, according to industry research firm IBISWorld

Although pampering services only accounts for a small portion of total Father’s Day spending on the nation’s 66.3 million dads as reported by the U.S. Census Bureau, pampering is emerging as this holiday’s fastest growing gift category with consumers expected to spend $190 million compared to $140 million in 2008.

“Traditional Father’s Day gifts, such as tools and electronics are declining this year while spa services, personal care products, and greeting cards are increasing,” explained Toon van Beeck, senior analyst with IBISWorld.  “It seems that ‘New Age’ dads are this year’s fad.”   Mr. van Beeck added, “According the U.S. Census Bureau, there are an estimated 66.3 million fathers in the nation today which demonstrates the impact spending on Father’s Day has on the U.S. economy.”


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