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Americans can’t afford to dine out this Thanksgiving so they’re eating even more turkey at home than last year, according to industry research firm IBISWorld.

Of total 2009 Thanksgiving sales, 92.5 percent, or $27.64 billion, will be spent on food and drinks alone.  Turkey is the single biggest purchase, with 47.1 million birds expected to be consumed this holiday – up from last year’s level of 45.3 million birds.  

In fact, turkey consumption during Thanksgiving will account for nearly 19 percent of all turkeys produced in the U.S. during 2009!

“The recession has caused people to go back to family values as opposed to simply buying presents,” explained Toon van Beeck, senior analyst with IBISWorld.  “Consumers just don’t have the money to fork out on unnecessary gifts and luxuries such as traveling.  Instead they’ll cherish time spent with close family and friends.”

Photo by Zela

Photo by Zela

Your morning coffee or tea can help reduce your risk of skin cancer, according to recent research. Caffeine increases the skin’s ability to kill off sun damaged cells before they turn cancerous (Journal of Investigative Dermatology).

A study of more than 93,000 women showed that every additional cup of coffee consumed decreased their risk of developing non-melanoma skin cancer by as much as five percent (Cutaneous Biology Research Centre in Massachusettes). Although it is not advised to drink excessive amounts of coffee, scientists are using these findings to create a topical application of caffeine.

In the meantime, there’s Alba’s Kona Coffee After-Sun Lotion.   This lotion has uses Kona coffee (with caffeine) to neutralize free radicals caused by sun exposure.

Maybe all this pro-caffeine talk will boost coffee and tea production revenue, which is growing by a marginal 2.6 percent this year.  Just think of the marketing campaigns to come!

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